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Gillette's Fusion ProSeries skincare line, launched in 2010, included a thermal facial scrub, a face wash, a lotion, and a moisturizer with sunscreen. [82] [83] The Gillette Fusion ProGlide Styler for facial hair grooming was introduced in 2012, with André 3000, Gael García Bernal, and Adrien Brody serving as brand ambassadors. [84] [85]
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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...