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Koller is the author of How to Pitch and Promote Your Songs [1] which is in its third edition. He also contributed to The Homespun Songwriter's Workshop and taught Homespun Tapes: Developing Your Lyrics .
A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.
Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
In the earliest adverts, companies would use jingles and specially composed songs to explicitly promote the product being advertised. In 1926, the first radio jingle was for Wheaties cereal, encouraging the audience to try Wheaties.
The rap mogul announced plans Wednesday to unearth songs he hasn't performed in a decade - or ever - at a free New York concert. The Jay Z to perform rare songs to promote Tidal service
Exactly 10 years ago today, I published a commentary defending the decision to publish the contents of the Sony hack in Variety, the publication where I then served as co-editor-in-chief. Listen ...
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