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Social network analysis as a field has become more prominent since the mid-20th century in determining the channels and effects of social influence. For example, Christakis and Fowler found that social networks transmit states and behaviors such as obesity, [30] smoking, [31] [32] drinking [33] and happiness. [34]
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.
Social identity theory – was developed by Henri Tajfel and examines how categorizing people (including oneself) into ingroups or outgroups affects perceptions, attitudes, and behavior. Social representation theory - was developed by Serge Moscovici and concerns the character of the shared beliefs and practices that typify any collective.
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior.
Compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions. Compliance is a complicated concept that must be studied in depth so that the uses, implications, theoretical, and experimental approaches may be better understood.
Status inconsistency is a situation where an individual's social positions have both positive and negative influences on his or her social status. For example, a teacher may have a positive societal image (respect, prestige) which increases their status but may earn little money , which simultaneously decreases their status.
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior.This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. [1]