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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
Penney was a Freemason most of his adult life, initiated into Wasatch Lodge No. 1 Free and Accepted Masons of Utah, on April 18, 1911. [ 18 ] [ 19 ] A member of both the Scottish and York Rites, Penney was coroneted a 33rd Degree on October 16, 1945, and received the Gold Distinguished Service Award by the General Grand Chapter, Royal Arch ...
Lifetouch Portrait Studios Inc. is represented in the retail market by some 800 photographic studios, including JCPenney Portraits, Cilento Photography, and Lifetouch Business Portraits. [ 8 ] [ 5 ] Lifetouch Services Inc. produces high-quality yearbooks and memory books.
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