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  2. Immersion marketing - Wikipedia

    en.wikipedia.org/wiki/Immersion_marketing

    Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in the brand. [1] Therefore, Shar Van Boskirk of Forrester Research characterizes it as "a cohesive and all-encompassing experience across any channel where the customer is."

  3. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...

  5. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated ...

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. SendGrid - Wikipedia

    en.wikipedia.org/wiki/SendGrid

    That June, the company released its new email marketing service. [47] [48] [49] The service allows marketing professionals and non-technical users to create emails using various newsletter templates and features a drag-and-drop template to fill in the content. [48] [49] Former Citrix executive Sameer Dholakia joined SendGrid as the CEO in ...

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