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  2. Netflix, Redbox and More of the Best and Worst Company ... - AOL

    www.aol.com/netflix-redbox-more-best-worst...

    Good rebranding can effectively update a company’s look to reflect changing times and gain the attention of new customers. Make the wrong changes, though, and your company could attract the ...

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...

  5. Rebadging - Wikipedia

    en.wikipedia.org/wiki/Rebadging

    In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.

  6. Milestones: A look back at AOL's 35 year history as an ...

    www.aol.com/news/2020-05-25-a-look-back-at-aols...

    2009: Tim Armstrong joins as CEO and becomes responsible for much of the rebranding and growth. 2010: Time Warner cut ties with AOL. America Online CEO Stephen M. Case, left, and Time Warner CEO ...

  7. The No Good, Very Bad Rebranding - AOL

    www.aol.com/news/2011-10-13-the-no-good-very-bad...

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  8. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

  9. Brand licensing - Wikipedia

    en.wikipedia.org/wiki/Brand_licensing

    Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.