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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
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Marketing and rebranding professionals gave mixed reviews to Business Insider at the time — one called the campaign "bonkers," and another said it was a relatively successful rollout.. The ad ...
DALLAS (AP) — After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change. Founded 114 years ...
C-Store Dive reported that confirmation of the chain-wide rebranding plan came after Maverik informed Kum & Go loyalty members in Oklahoma that stores there would become Maverik locations in mid-2025.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
2009: Tim Armstrong joins as CEO and becomes responsible for much of the rebranding and growth. 2010: Time Warner cut ties with AOL. America Online CEO Stephen M. Case, left, and Time Warner CEO ...