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According to Southwest 80% of its customers and 86% of passengers who choose other airlines want assigned seats. Southwest has found itself under pressure from an activist shareholder group ...
Southwest Airlines said Thursday that it plans to drop the open-boarding system it has used for more than 50 years and will start assigning passengers to seats, just like all the other big airlines.
Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
Southwest already unveiled a cabin refresh earlier this year and is in the middle of upgrading its fleet with changes announced in 2022, including in-seat USB charging and stronger Wi-Fi.
Southwest Airlines is shifting to assigned seats for the first time in its history, ... He said the lack of a baggage fee is a major reason for customers choosing Southwest. And he said there are ...
After more than 50 years, Southwest Airlines is getting rid of its unique open seating model and will now assign seats. The airline made the move to meet the evolving preferences of customers who ...
Southwest Airlines said it expects to start selling tickets with seat assignments in the second half of 2025.