Ads
related to: characteristics of customer relationship management adalah- Top CRM Systems of 2025
Best for Small Businesses
Cloud Based & Easy to Use
- Best 10 Free CRM Tools
Top10 Free CRM for Marketing
Find the Best Free CRM for You
- How Much Should it Cost?
What a Great Question!
Find Out How to Save Money
- CRM for Real Estate
10 Best CRM for Realtors 2024
Bring Data & People Together
- Top CRM Systems of 2025
Search results
Results From The WOW.Com Content Network
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Collecting this knowledge is the responsibility of campaign management. It should be refined according to the customer's requirements. It is then disseminated to the other customer relationship management (CRM) processes, mainly: contract management, offer management, and service management. CRM manages knowledge, transparency and dissemination ...
Traditional customer relationship management focuses on collecting and managing static customer data, such as past purchase information, contact history and customer demographics. [3] This information is often sourced from email and phone interactions, commonly limited to direct interactions between the company and the customer.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Customer_relations_management&oldid=898134209"
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.