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Ritz-Carlton Rewards membership card. A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that ...
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Hilton Hotels Corporation later created the Conrad Hotels brand in honor of Hilton. [49] Hilton Honors (formerly Hilton HHonors), the company's guest loyalty program, was initiated in 1987. [50] In 1994, the Honors surpassed competing hotel loyalty programs by offering members both hotel credit points and airline credit miles. [51] [52]
The New York Hilton Midtown is the largest hotel in New York City. The hotel is owned by Park Hotels & Resorts and managed by Hilton Worldwide . It has approximately 2,000 rooms and over 150,000 square feet (14,000 m 2 ) of meeting space.