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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
Generally, push polls are viewed as a form of negative campaigning. [1] Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political messages. [2]
Negative campaigning against House GOP members has been largely by mail, text and digital strategies, Whetsell said. “That’s the tactical answer,” Whetsell said. “The strategic answer is ...
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
The anonymous texts and legal threats are just the latest examples of a campaign marked by scorched-earth rhetoric in TV ads, mailers and social media posts.
Maybe they also were turned off by her negative campaigning. It’s fair to say that, if 4th District residents were satisfied with Compton’s eight-year tenure on the board, they wouldn’t have ...
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. [4] Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. [5]
As turnout in the polls so far shows a slight dip from five years ago, the popular leader – and overwhelming favorite – has embraced negative campaigning, they say, and received little ...