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2. Negative campaigning - Wikipedia

   en.wikipedia.org/wiki/Negative_campaigning

   There are a number of techniques used in negative campaigning. The most standard form of negative campaigning is campaign advertising that serves as an attack on an opponent's personality, record, or opinion. There are two main types of ads used in negative campaigning: attack and contrast.

3. Attack ad - Wikipedia

   en.wikipedia.org/wiki/Attack_ad

   Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform , usually by pointing out its faults.

4. 1993 Chrétien attack ad - Wikipedia

   en.wikipedia.org/wiki/1993_Chrétien_attack_ad

   During the 1993 Canadian federal election campaign, the Progressive Conservative (PC) Party produced a televised attack ad against Jean Chrétien, the Liberal Party leader. The ad (sometimes referred to as the "face ad") was perceived by many as a focus on Chrétien's facial deformity, caused by Bell's palsy.

5. Why are negative ads so effective in political campaigns ...

   www.aol.com/news/why-negative-ads-effective...

   Viewers like to complain about the outrageous, demagogic and disingenuous negative television ads. But media gurus know these ads are effective.

6. 'No holds barred': Negative campaign season in Tallahassee ...

   www.aol.com/news/no-holds-barred-negative...

   The anonymous texts and legal threats are just the latest examples of a campaign marked by scorched-earth rhetoric in TV ads, mailers and social media posts.

7. Democrats Launch Massive Negative Ad Campaign Against ... - AOL

   www.aol.com/news/democrats-launch-massive...

   Democrats are hammering Republicans in dozens of ads across the country on their opposition to abortion access. Democrats Launch Massive Negative Ad Campaign Against GOP On Abortion Skip to main ...

8. Campaign advertising - Wikipedia

   en.wikipedia.org/wiki/Campaign_advertising

   Both variables are measured to determine the effectiveness of negative ads, which tend to be well remembered. The limitation of this technique is that it can sometimes be highly counterproductive as ads turn out to harm the attacking candidate. [39] One other effect of political campaign advertising includes greater attitude polarization among ...

9. Why are we wasting millions of dollars on campaign ads that ...

   www.aol.com/why-wasting-millions-dollars...

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