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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [ 3 ] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
“I like to play up my eyes with the Almay Intense i-Color Shadow Palette,” Arnold told Us, noting the palette, which includes sparkly fuchsia, nude and rose-gold eyeshadow shades, makes her ...
It’s specifically labeled hypoallergenic, leaving parabens, carbon black pigment, silicones and PEGs out of the formula! Pros: Dermatologist-tested, ophthalmologist-tested, EGW-certified
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
Hypoallergenic, meaning "below average" or "slightly" allergenic, is a term meaning that something (usually cosmetics, pets, textiles, food, etc.) causes fewer allergic reactions. The term was first used in 1953 in an advertising campaign for cosmetics [ 1 ] [ better source needed ] or perhaps as early as 1940. [ 2 ]
In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...