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In 1880, Norwegian fish canneries began exporting sardines. [2] At the World's Fair in Chicago in 1893, the Norwegian exhibition included smoked sardines. [3]In 1903, a year after royal permission had been granted, Chr. Bjelland & Co. first began exporting the King Oscar brand of sardines to the United States, and by 1920, the brand was established in the USA and British markets. [4]
Oscar II (Oscar Fredrik; [1] 21 January 1829 – 8 December 1907) was King of Sweden from 1872 until his death in 1907 and King of Norway from 1872 to 1905. Oscar was the son of King Oscar I and Queen Josephine. He inherited the Swedish and Norwegian thrones when his brother died in 1872. Oscar II ruled during a time when both countries were ...
Particularly successful was the King Oscar brand for which Christian Bjelland received royal permission to use the image of Oscar II of Sweden. The King Oscar brand became well known worldwide and is still popular in the U.S.A. as well as Australia. [4] [5] Bjelland sardines have been an important part of Norwegian culture throughout the 19th ...
Thai Union calls itself the “world’s seafood leader” and its brands include Chicken of the Sea tuna products and King Oscar sardines. Terms of the transaction were not disclosed.
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2014: Acquired King Oscar AS of Norway, a shelf-stable sardine brand in Norway, USA, and Australia and with over 140 years of heritage. 2015: Thai Union acquires Sheffield Wednesday F.C. in a deal worth £30m. 2016: Acquired German seafood company Rügen Fisch AG. [15]