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Aristotle is credited with developing the basics of a system of rhetoric that "thereafter served as [the] touchstone" of the discipline, [2] influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written."
In Aristotle's view, dialectical reasoning is the mechanism for discovering universal truths; rhetoric is the method for clarifying and communicating these principles to others. And in order to communicate effectively, an orator must be able to assemble proper arguments that support a thesis.
[3] [9] Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. [ 10 ] This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message.
Derived from the Greek work for public speaking, rhetoric's original concern dealt primarily with the spoken word. In the treatise De Inventione, Cicero identifies five Canons of the field of rhetoric: invention, arrangement, style, memory, and delivery. Since its inception in the spoken word, theories of rhetoric and composition have focused ...
Aristotle's treatise on rhetoric systematically describes civic rhetoric as a human art or skill (techne). It is more of an objective theory [clarification needed] than it is an interpretive theory with a rhetorical tradition. Aristotle's art of rhetoric emphasizes persuasion as the purpose of rhetoric.
One of the earliest models of communication was given by Aristotle. [2] [71] He speaks of communication in his treatise Rhetoric and characterizes it as a techne or an art. [72] His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73]
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.
Aristotle divided public speaking into three parts: the speaker, the subject and the audience. He considered the audience the most important, determining the speech’s end and object. Therefore, audience analysis, which is the process of evaluating an audience and its background is essential.