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In this way, Aristotle defines each emotion, assesses the state of mind for those experiencing the emotion, determines to whom people direct the emotion, and reveals their reasoning behind the emotion. The significance of Aristotle's analysis stems from his idea that emotions have logical grounding and material sources.
One of the earliest models of communication was given by Aristotle. [2] [71] He speaks of communication in his treatise Rhetoric and characterizes it as a techne or an art. [72] His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73]
[22] Each of Aristotle's divisions plays a role in civic life and can be used in a different way to affect the polis. Because rhetoric is a public art capable of shaping opinion, some of the ancients, including Plato found fault in it. They claimed that while it could be used to improve civic life, it could be used just as easily to deceive or ...
Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7] Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to their audience. However, the data can be confusing and thus confuse the audience.
Aristotle argued that rhetoric was a tool for persuading people (but also for gaining information). He stated that rhetoric had the power to persuade people if the speaker knew how. One way in which Aristotle formed his arguments was through syllogism. Another example of how rhetoric was used to persuade was deliberative discourse.
Aristotle divided public speaking into three parts: the speaker, the subject and the audience. He considered the audience the most important, determining the speech’s end and object. Therefore, audience analysis, which is the process of evaluating an audience and its background is essential.
Aristotle's theory of pathos has three main foci: the frame of mind the audience is in, the variation of emotion between people, and the influence the rhetor has on the emotions of the audience. Aristotle classifies the third of this trio as the ultimate goal of pathos. [ 8 ]
According to Aristotle's conception of epideixis, “the present is the most important; for all speakers praise or blame in regard to existing qualities, but they often make use of other things, both reminding [the audience] of the past and projecting the course of the future” (Rhet. 1358b). Epideixis is Aristotle's least favored and clearly ...