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By 1996, professional women in Britain, Australia and America wore more relaxed styles and muted colors, [49] such as black floral print dresses, plain kaftan style blouses, Mary Janes, maxi skirts, knee length dresses, boots, smart jeans, big floppy hats, culottes, capri pants and chunky platform shoes.
The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more." [27] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage blue jeans.
In 1904, it was incorporated and renamed "Abercrombie & Fitch Co." Fitch eventually bought out Abercrombie's share of the business, becoming its sole owner from 1907 to 1928. [7] The company was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. [ 7 ]
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The overall approach of Abercrombie & Fitch, by the end of the decade, to its customers seemed to please male shoppers more than females, who shopped more frequently at competitor shops. [16] Throughout the 1990s, Abercrombie & Fitch Co. enjoyed sales of over $400/ft 2 ($4300/m 2). By December 1999, Abercrombie & Fitch operated a total of 212 ...
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