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The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed. These bras were often front-fastening. Spacer: Similar to a T-shirt bra, but it includes a breathable foam fabric in the cup reducing sweat inside the cups. [16] Stick-on: See Adhesive bra below.
In 2000, the company shifted to the Marks & Spencer brand. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared for a time as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in-store ordering receipts.
The UK retailer Marks & Spencer stated that about 8,000 women are fitted for bras in their stores weekly. [106] Despite this, about 80–85 percent of women still wear the wrong bra size. [ 107 ] [ 108 ]
Marks & Spencer owns 51 stores in Turkey as of 2022. Fiba Retail is the sole agent authorised to open Marks & Spencer stores in Turkey and Ukraine region. [134] Stores in the territories of Hong Kong and Macau were sold in early 2018 to Al-Futtaim Group, a Dubai-based long-term franchise partner. [135] [136]
In 2017, the sales of cleavage-boosting bras fell by 45%, while at Marks & Spencer, wireless bras sales grew by 40%. [67] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing" rather than "the male gaze ", [ 68 ] while others suggest a connection to the #MeToo movement.
Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.
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