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ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
The most common size category. For women of about average height (5 ft 4 in) with an average bust height and an hourglass figure. Dress sizes may be given as girth at the bust in inches (e.g., 36), but even-numbered sizes from 2 to 16 are more common. Categorical sizes range from XS (extra-small) to XL (extra-large).
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [14] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
American sizes for baby clothes are usually based on the child's weight. European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5]
For example, an item designed for 100 cm bust girth, 104 cm hip girth and 176 cm height could bear the compact size code "100BG". This proposal was agreed upon in 2006, but later disregarded. [ 6 ] A paper by Bogusławska-Bączek published in 2010 showed that there were still significant difficulties in identifying clothing sizes.
Plus-size clothing is clothing proportioned specifically for people above the average clothing size. [1] The application of the term varies from country to country, and according to which industry the person is involved in. [nb 1] According to PLUS Model magazine, "In the fashion industry, plus size is identified as sizes 18 and over, or sizes ...
Petite size. In fashion and clothing, a petite size is a standard clothing size designed specifically for women 165 cm (5 ft 4 in) and under. [1][2][3] This categorization is not solely based on a woman's height, but also takes into account the proportions of her body. Petite sizes cater to body shapes that typically have shorter limb lengths ...
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [1][2][3] This has been documented primarily in the United States and the United Kingdom. [4] The use of US standard clothing sizes by manufacturers as the official guidelines for clothing sizes was ...