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Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming", or application sponsorship).
Mobile media has begun to draw more significant attention from the media advertising industry since the mid-2000-2001-s, based on a view that mobile media was to change the way advertisements were made, and that mobile devices can form a new media sector. Despite this, revenues are still a small fraction of the advertising industry as a whole ...
In June 2015, Undertone announced [5] the acquisition of Sparkflow, [6] an all-in-one platform for cross-screen rich media advertising. Sparkflow was founded in 2013 in Buenos Aires , Argentina by Sebastián Alberto Miret, Gabriel Sánchez Catena, and Rodrigo Oscar Vazquez.
Unicast was the internet marketing and advertising technology group of Enliven Marketing Technologies Corporation (Nasdaq: ENLV).It provided services for agencies, advertisers and publishers to create, deploy and measure the performance of what they called "Premium Rich Media" (PRM) digital ad campaigns.
Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. [78]
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.