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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The shoes were designed by Bruce Kilgore and his next design following the Nike Air Force 1. [2] Nike wanted the Air Ship to be a successor to the Air Force 1 and also be a team shoe that was suitable for all players. [3] Unlike the Air Force 1, the shoe did not feature a velcro strap around the top of the shoe. It also added more color to the ...
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
The British English equivalent of sneaker in its modern form is divided into two separate types: [dubious – discuss] predominantly outdoor and fashionable trainers, training shoes or quality 'basketball shoes' and in contrast cheap rubber-soled, low cut and canvas-topped plimsolls, daps, or flats.
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