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Mission Foods was founded as a subsidiary of Grupo Maseca in California in 1977 as a brand name to sell the company's tortillas in the American marketplace. It is one of the world's largest producers of flatbread, tortilla and corn flour products with factories in North and Central America, Europe, Asia and Australia. [1]
Its brand names include Mission Foods (Misión in Mexico), Maseca, and Guerrero. Gruma reported revenues of US$3.8 billion for 2014. It operates more than 79 plants worldwide, mainly in Mexico, the United States, and Europe, and employs approximately 18,000 people. [ 1 ]
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Though an authentic mission burrito is made in San Francisco's Mission District at family owned Mexican restaurants called "taquerias", Chipotle Mexican Grill, Qdoba Mexican Grill, Panchero's Mexican Grill, Freebirds World Burrito, Barberitos, and Taco del Mar are large national chains in North America that arguably offer versions of a San ...
Tortillas vary in size from about 6 to over 30 cm (2.4 to over 12 in), depending on the region of the country and the dish for which it is intended. Industrially-produced tortillas typically contain numerous chemicals in order to ease the production process, control texture and flavor, and to extend shelf life.
Grupo Bimbo focuses on maintaining an environmental balance and, therefore, promotes initiatives such as Reforestamos México AC, created in 2002, whose mission is the conservation of forest ecosystems. [111]