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  2. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.

  3. Microsoft Certified Professional - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Certified...

    Typically multiple examinations were required to obtain either a hardware centered certification such as the MCSE (Microsoft Certified Systems Engineer) or a more software orientated offering such as the MCSD (Microsoft Certified Solutions Developer). The process of earning certification has changed multiple times since its initial inception.

  4. California Air Resources Board - Wikipedia

    en.wikipedia.org/wiki/California_Air_Resources_Board

    The California Air Resources Board (CARB or ARB) is an agency of the government of California that aims to reduce air pollution.Established in 1967 when then-governor Ronald Reagan signed the Mulford-Carrell Act, combining the Bureau of Air Sanitation and the Motor Vehicle Pollution Control Board, CARB is a department within the cabinet-level California Environmental Protection Agency.

  5. Maker-checker - Wikipedia

    en.wikipedia.org/wiki/Maker-checker

    Maker-checker (or Maker and Checker or 4-Eyes) is one of the central principles of authorization in the information systems of financial organizations. The principle of maker and checker means that for each transaction, there must be at least two individuals necessary for its completion.

  6. Business intelligence - Wikipedia

    en.wikipedia.org/wiki/Business_intelligence

    Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...

  7. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    These are extra services such as online auctions and online training and education. [24] Self-services are becoming increasingly important in CRM activities. The rise of the Internet and eCRM has boosted the options for self-service activities. A critical success factor is the integration of such activities into traditional channels.

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