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In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric.
With so many "gates" or outlets, news spreads without the aid of legacy media networks. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts. There is also a symbiotic relationship between social media users and the press: younger journalists use social media to track trending topics. [56]
The 2016 United States Presidential Election was an example in which social media was used by the state actor Russia to influence public opinion. Tactics such as propaganda, trolling, and bots were used to leak fake news stories that included an "FBI agent had been killed after leaking Clinton's emails" and "Pope Francis had endorsed Donald Trump."
Current research shows that "social bots" are being used on a large scale to control the opinion climate to influence public opinion on social media. [33] In some cases only a small number of social bots can easily direct public opinion on social media and trigger a spiral of silence model. [34]
Restricting and monitoring kids’ access to social media — as two new acts, the Kids Online Safety Act (KOSA) and the Protecting Kids on Social Media Act would do — won’t protect children ...
The 2013 Yellow™ Social Media Report also found that among internet users, 65% of Australians use social media, up from 62% in 2014. [40] With almost half of the Australian voting population active on social media, political parties are adapting quickly to influence and connect with their voters. [41]
The use of social media by ISIS and Al-Qaeda has been used to influence public opinion where it operates and gain the attention of sympathizers. Social media platforms and encrypted-messaging applications have been used to recruit members, both locally and internationally. [339] Platforms have endured backlash for allowing this content.
[7] [8] [9] Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. [10] A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. [11] Typically social media users circulate more towards posting about negative news.