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Personal identity is the unique numerical identity of a person over time. [1] [2] Discussions regarding personal identity typically aim to determine the necessary and sufficient conditions under which a person at one time and a person at another time can be said to be the same person, persisting through time.
In the current economy, Creativity and the rise of the Creative Class are linked to divergent thinking and innovative solutions to current problems. [22] Because new ideas can be found in the intersection of multiple fields, [ 23 ] [ 24 ] they would benefit from the advantages of multipotentialites.
In contrast, self-presentation definitions emphasize personal identity, reputation, and image management, highlighting how individuals project themselves to shape public perception. [4] Success in personal branding is viewed as the result of effective self-packaging. [5] It is more about self-promotion rather than true self-expression.
The self-categorization theory developed by John Turner states that the self-concept consists of at least two "levels": a personal identity and a social one. In other words, one's self-evaluation relies on self-perceptions and how others perceive them. Self-concept can alternate rapidly between one's personal and social identity. [14]
More so directed towards the times of Identity Formation, as these individuals are impressionable and still creating their identity. With the advance of social media, most young adults will widely share, with varying degrees of accuracy, honesty, and openness, information that in the past would have been private or reserved for select individuals.
Academics and authors Teresa Amabile and Michael Pratt defined creativity as the production of novel and useful ideas and innovation as the implementation of creative ideas, [8] while the OECD and Eurostat stated that "innovation is more than a new idea or an invention; an innovation requires implementation, either by being put into active use ...
Identity performance is a concept that holds that "identity" can be a project or a conscious effort or action taken to present oneself in social interactions. This is based on the definition of identity as an ongoing process of self -definition and the definitions of the self by others, which emerge from interaction with others. [ 1 ]
For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge.