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Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the ...
A distribution deal (also known as distribution contract or distribution agreement) is a legal agreement between one party and another, to handle distribution of a product. There are various forms of distribution deals. There are exclusive and non-exclusive distribution agreements.
For example, the distribution right could be infringed when a retailer acquires and sells to the public unlawfully made audio or video tapes. Although the retailer may not have copied the work in any way and may not have known that the tapes were made unlawfully, they nevertheless infringe the distribution right by the sale. The distribution ...
A rights issue or rights offer is a dividend of subscription rights to buy additional securities in a company made to the company's existing security holders. When the rights are for equity securities, such as shares, in a public company, it can be a non-dilutive pro rata way to raise capital. Rights issues are typically sold via a prospectus ...
Tim Mutimer, former CEO of international distributor Banijay Rights, is set to lead the global distribution arm of Cineflix Media. Mutimer takes the reins from long-serving CEO Chris Bonney, the ...
Cash deals are when a distributor offers a syndicated program to the highest bidder. A cash plus deal is when the distributor retains advertising space to offset some of the cost for the program. The station gets the program for a little less in exchange for some ad space for the producer. Barter deals are usually for new untested shows or ...
Usually producers will give a distributor exclusive rights to market their product within a geographical area, so that there will not, for example, be two distributors of Anheuser-Busch products competing against each other. Rules also vary according to what kind of relationships each of the tiers can enter into with the other two tiers.
The remaining home video rights may be licensed by the producer to other distributors or the distributor may sub-license them to other distributors. If a distributor is going to distribute a movie on a physical format such as DVD, they must arrange for the creation of the artwork for the case and the face of the DVD and arrange with a DVD ...