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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]
The Conceptual Metaphor Home Page This server is a research tool for cognitive scientists and others interested in the study of conceptual metaphor systems. Ongoing work in the metaphor system of English and other languages is made available here using a hypertext format which allows the reader to trace links between metaphors and thus get a ...
Framing theory and frame analysis provide a broad theoretical approach that analysts have used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements (among other applications). According to Bert Klandermans, the "social construction of collective action frames" involves "public discourse, that is, the interface ...
In his words: "Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature." According to Lakoff, non-metaphorical thought is possible only when we talk about purely physical reality; the greater the level of abstraction, the more layers of metaphor are required to express that abstraction ...
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In contemporary cognitive linguistics, an image schema is considered an embodied prelinguistic structure of experience that motivates conceptual metaphor mappings. Learned in early infancy they are often described as spatiotemporal relationships that enable actions and describe characteristics of the environment.
Isaiah Berlin used the metaphor of a "fox" and a "hedgehog" to make conceptual distinctions in how important philosophers and authors view the world. [1] Berlin describes hedgehogs as those who use a single idea or organizing principle to view the world (such as Dante Alighieri, Blaise Pascal, Fyodor Dostoyevsky, Plato, Henrik Ibsen and Georg Wilhelm Friedrich Hegel).