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It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence , credibility and ethics .
Extrinsic motivation, on the other hand, aims at external rewards. [63] [64] [65] Communication can fail if the source does not address the needs of the receiver on the right level. For example, an employer may try to motivate the employees by encoding the message in terms of lower-level needs.
Employee motivation is an intrinsic and internal drive to put forth the necessary effort and action towards work-related activities. It has been broadly defined as the "psychological forces that determine the direction of a person's behavior in an organisation, a person's level of effort and a person's level of persistence ". [ 1 ]
A number of various theories attempt to describe employee motivation within the discipline of industrial and organizational psychology.At the macro level, work motivation can be categorized into two types, endogenous process (individual, cognitive) theories and exogenous cause (environmental) theories. [8]
Employee engagement today has become synonymous with terms like 'employee experience' and 'employee satisfaction', although satisfaction is a different concept. Whereas engagement refers to work motivation, satisfaction is an employee's attitude about the job--whether they like it or not.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
It originated in the 1930s' Hawthorne studies, which examined the effects of social relations, motivation and employee satisfaction on factory productivity. The movement viewed workers in terms of their psychology and fit with companies , rather than as interchangeable parts , and it resulted in the creation of the discipline of human relations ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.