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The makeup brand e.l.f. hasn’t been around nearly as long as legacy brands like Maybelline or Revlon, but it’s become a dominant player in space, particularly because its products are ...
Get it for 40% off during Amazon's Cyber Week sale. Haus Laboratories Glam Room No. Palette Valued at $34 and offering 10 universally-flattering shades, this Lady Gaga-owned eyeshadow palette is ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Urban Decay shop at Mexico City International Airport. Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. [6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color.
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
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