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The tax is a matter of public debate in many countries and beverage producers like Coca-Cola often oppose it. Advocates such as national medical associations and the World Health Organization promote the tax as an example of a Pigouvian tax , aimed to discourage unhealthy diets and offset the growing economic costs of obesity .
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
PepsiCo CEO Indra Nooyi gave her company a head start on the health trend by investing in products like. PepsiCo and Coca-Cola are under fire for selling unhealthy beverages in a country that has ...
gebn.org (was registered to Coca-Cola headquarters in Atlanta) [1] The Global Energy Balance Network ( GEBN ) was a US-based nonprofit organization claiming to fund research into causes of obesity , but was primarily known for promoting the idea that lack of physical exercise , not bad diet , was primarily responsible for the obesity epidemic .
Both Coca-Cola and PepsiCo are seeing a drop in volume sold in North America. For the maker of Coke, volume growth declined 1% last quarter for the region, offset by an 8% increase in prices.
The company's previous beverages were taken ownership of by the Coca-Cola Company. [31] The energy shot product, an offshoot of the energy drink, was launched in the US with products such as 5-Hour Energy, which was first released onto the market in 2004. A consumer health analyst explained in a March 2014 media article: "Energy shots took off ...
Los Angeles County has filed suit against the world's largest beverage companies — Coca-Cola and Pepsi — claiming the soda and drink makers lied to the public about the effectiveness of ...
The Beverage Institute for Health and Wellness was led by Rhona S. Applebaum, who was also the Coca-Cola Company's Chief Science and Health Officer. It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of ...