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Grey Goose was created by Sidney Frank Importing Co (SFIC). Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1997.SFIC partnered with cognac producer François Thibault (a French Maître de Chai, or, Cellar Master) in France to transition his skills from cognac to vodka production.
In 1997, he developed Grey Goose vodka, made in France by François Thibault, [4] and was so successful in promoting it that he sold the brand to Bacardi for $2 billion in June 2004. In the last years of his life, Frank bought the Travel Savvy and Business Traveler magazine titles for $4 million. [5]
With the taste being so similar, the differentiating point between Kirkland Signature French Vodka and Grey Goose is the price tag. You can snag a 1.75-liter bottle for under $30, a fraction of ...
He was also the developer of Grey Goose's additional flavors, including cherry, lemon, and orange. [5] In 2013 he was featured in a Grey Goose ad that focuses on the initial controversy of making vodka as a Maître de Chai, and the eventual acceptance of the practice in France. [6]
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In 2004, Bacardi purchased Grey Goose, a French-made vodka, from Sidney Frank for $2 billion. [32] In 2006 Bacardi purchased New Zealand vodka brand 42 Below. [33] In 2018, Bacardi purchased tequila manufacturer Patrón Spirits Company for $5.1 billion. [34] In 2023, Bacardi acquired the super-premium mezcal brand, Ilegal Mezcal. [35]