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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. [2] There was a drastic change in revenues in FMCG sector growing from US$31.6 billion to US$52.8 from 2011 to 2017-2018 respectively. [3]
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All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).
In 1982, Unilever management decided to reposition itself from an unwieldy conglomerate to a more concentrated fast-moving consumer goods (FMCG) company. [ 19 ] In 1984, Unilever acquired Brooke Bond (maker of PG Tips tea) for £390 million in the company's first successful takeover . [ 11 ]
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Nestlé India is one of the largest players in India's fast-moving consumer goods sector and has a long history in the country. [10]Nestlé India Limited was incorporated at New Delhi on 28 March 1959 and was promoted by Nestle Alimentana S.A. via a wholly owned subsidiary, Nestle Holdings Ltd., Nassau, Bahamas.
The main features of cash and carry are summarized best by the following definitions: Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated either on a self-service basis or on the basis of samples (with the customer selecting from specimen articles using a manual or computerized ordering system but not serving themselves) or a combination of the two.