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Business use of field research is an applied form of anthropology and is as likely to be advised by sociologists or statisticians in the case of surveys. Consumer marketing field research is the primary marketing technique that is used by businesses to research their target market.
It is believed that William Caudell was the first to discover the field of medical anthropology. Currently, research in medical anthropology is one of the main growth areas in the field of anthropology as a whole. It focuses on the following six basic fields: [55] The development of systems of medical knowledge and medical care
Another important application of Boas was the four field discipline of anthropology in which he proclaimed that all sub-fields together were needed to paint an accurate picture of anthropological research. [7] Other anthropologists made contributions to early modern anthropology, like Bronislaw Malinowski, Margaret Mead, and Ruth Benedict.
Much of this development can be attributed to the rise in anthropologists working outside of academia and the increasing importance of globalization in both institutions and the field of anthropology. [1] Anthropologists can be employed by institutions such as for-profit business, nonprofit organizations, and governments. [1]
Applied anthropology includes conducting research with a primary or tertiary purpose to solve real-world problems in areas such as public health, education, government, and business. In Applied Anthropology: Domains of Application, Kedia and Van Willigen define the process as a "complex of related, research-based, instrumental methods which ...
Emic and etic approaches of understanding behavior and personality fall under the study of cultural anthropology. Cultural anthropology states that people are shaped by their cultures and their subcultures, and we must account for this in the study of personality. One way is looking at things through an emic approach.
Economic anthropology is a field that attempts to explain human economic behavior in its widest historic, geographic and cultural scope. It is an amalgamation of economics and anthropology . It is practiced by anthropologists and has a complex relationship with the discipline of economics, of which it is highly critical. [ 1 ]
Cross-cultural studies, sometimes called holocultural studies or comparative studies, is a specialization in anthropology and sister sciences such as sociology, psychology, economics, political science that uses field data from many societies through comparative research to examine the scope of human behavior and test hypotheses about human behavior and culture.