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Content analysis is the study of documents and communication artifacts, ... A further step in analysis is the distinction between dictionary-based (quantitative ...
Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content. [1] [2] [3] A content inventory and a content audit are closely related concepts, and they are often conducted in tandem.
The automation of content analysis has allowed a "big data" revolution to take place in that field, with studies in social media and newspaper content that include millions of news items. Gender bias, readability, content similarity, reader preferences, and even mood have been analyzed based on text mining methods over millions of documents.
Thematic analysis goes beyond simply counting phrases or words in a text (as in content analysis) and explores explicit and implicit meanings within the data. [2] Coding is the primary process for developing themes by identifying items of analytic interest in the data and tagging these with a coding label. [4]
Content analysis is an important building block in the conceptual analysis of qualitative data. It is frequently used in sociology. For example, content analysis has been applied to research on such diverse aspects of human life as changes in perceptions of race over time, [35] the lifestyles of contractors, [36] and even reviews of automobiles ...
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A content audit is "an accounting of all currently published web content" [1] and a "cornerstone of content strategy". [2] It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters.