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In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
1952 – Johnson Smith Co. publishes a 96-page catalog of 2,800 of its most popular items. Company sales and circulation increase, enabling the company to buy and sell merchandise for less. 1955 - Mad Magazine runs a zany lampoon of Johnson Smith ads on the cover of its March issue #21 [8] that creates even more business. [citation needed]
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers .
MASSILLON – Once upon a time, 12-year-old April Showers spotted an ad in "Teen" magazine seeking people interested in a pen pal. Showers, a fan of the Beatles, responded asking for a pen pal ...
National Geographic Kids (often nicknamed to Nat Geo Kids) is a children's magazine published by National Geographic Partners. [1] In a broad sense, the publication is a version of National Geographic, the publisher's flagship magazine, that is intended for children. The headquarters of the magazine is in Washington, D.C. [2]
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Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a bi-monthly spin-off of the weekly American sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor. The magazine's secondary purpose is ...
Along with her husband and fellow researcher, Steven Woloshin, she started a company that is creating “drug facts boxes” for different medications. The idea is to translate the gobbledygook that appears in prescription package inserts or those fine-print full-page magazine ads into language that average consumers can understand.