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During this era, their success in television sales allowed them to diversify into other major appliances, including refrigerators. During World War II, Admiral was the weekly sponsor of the CBS Radio Network Sunday news program, with it and World News Today utilising the promotional slogan "America's Smart Set."
In June 2017, a Hotpoint FF175BP fridge freezer was found to have triggered the Grenfell Tower fire in London that killed 72 people. [ 14 ] [ 15 ] A total of 64,000 units of the same model were manufactured between 2006 and 2009 by Indesit under the Hotpoint brand before moving over to Whirlpool.
1948 ad for Norge refrigerators. The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool ...
GE Appliances was originally a part of General Electric, a company which began marketing a full roster of heating and cooking products in 1907. [11] In January 2004, it became part of GE Consumer & Industrial when GE Consumer Products (founded in 1905) merged with GE Industrial Systems (founded in 1930) to form GE Consumer & Industrial.
In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot. In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions. [7]
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.