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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A balanced-arm lamp has a base, a stand or body, (in most cases) two connected arms (in many cases fitted with springs), and a lamp-head. The lamp can be moved into almost any position, and the balancing device will maintain the position until moved again. The same overall mechanism can be employed in other devices with similar requirements ...
In June 1949 he issued a memo to all staff in which he forbade BBC employees to illuminate any room with an Anglepoise lamp unless the main ceiling or wall light was also illuminated: Standing held a firm belief that a man working at a desk in a confined space with only the light from a low-power lamp would nurture furtive ideas and produce ...
[2] In 1937, Jac Jacobsen, the founder of Luxo, invented the Luxo L-1 lamp (a modification of the earlier Anglepoise lamp). The lamp, a type of balanced-arm lamp was the inspiration for the 1986 animated short film, Luxo Jr., by Pixar Animation Studios. [3] The short subsequently became the subject of a lawsuit from Luxo. [4] [5]
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