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In 1995 Swatch broke the 125-year collaboration between Longines and Wittnauer and took over the Longines distribution. [5] The Wittnauer Company retained its reputation for most of the 20th century. After some budget problems, it was eventually bought by Bulova for $11.6 million in September 2001.
Longines was founded in Saint-Imier in 1832 by Auguste Agassiz, a Swiss watchmaker and brother of biologist Louis Agassiz. [3] [7] Auguste had two partners, lawyers Henri Raiguel and Florian Morel; the company's original name was Raiguel Jeune & Cie.
The dealer has the option of marking up the interest rate of the contract and retaining a portion of that markup. For example, a bank may give a wholesale money rate of 6.75% and the dealer may give the consumer an interest rate of 7.75%. The bank would then pay the dealer the difference or a portion thereof.
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The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. [1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as Louis Brandt et Fils [2] until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. [3] [4] [5] In 1984, the company officially changed its name to Omega SA [6] and opened its museum in Biel/Bienne ...