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The cards were available through Upper Deck Certified Diamond Dealers. A collector had to redeem five wrappers of 2008/2009 Upper Deck hockey cards at a participating hobby store and receive an exclusive Upper Deck Biography of a Season card. [34] One new card was available every week throughout the NHL season. The first four cards were:
The only other PSA GM-MT 10 had previously set the record for the most expensive hockey card, having sold for $1,290,000 just 5 months prior. [22] [23] [24] 7 $2,400,000 $2,400,000 LeBron James: 2003-2004 Upper Deck Exquisite Collection Rookie Patch Autographs #78 Serial numbered #23/23 BGS NM-MT+ 8.5 October 24, 2021 Goldin Auctions 8 $2,252,854
In 2006, Upper Deck acquired the rights to the O-Pee-Chee brand to revive it with new trading card products. Upper Deck's initial O-Pee-Chee Hockey product was released during the 2006-07 season, and has continuously produced licensed hockey cards under various brands, including O-Pee-Chee, to this day, though not strictly for the Canadian market.
Parkhurst Products was a Canadian confectionery manufacturing company based in Toronto.Parkhurst also produced Parkies and Zip trading cards in the 1950s and 1960s. Led by George Kennedy, it primarily produced hand-size picture cards mainly for ice hockey, but also for baseball, Canadian football, wrestling and other subjects.
Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season. Donruss and Fleer included Griffey rookie cards in their respective base sets, but they were never as popular as the Upper Deck issue. Also an afterthought was Griffey's 1989 Bowman Rookie Card. [15] [16]
James Beckett was a statistics professor before launching Beckett Media. [3] In the 1970s, Beckett introduced some of the initial price guides for the baseball card industry, providing more detailed information on specific card prices compared to the newsletters that collectors were accustomed to. [4]