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Example of Heineken 0.0%. In an attempt to create a readily recognizable identity for low-alcohol beer, some brands were incorporating the colour blue into the packaging design as of 2018, including Becks Blue, Heineken 0.0%, Ožujsko Cool and Erdinger Alkoholfrei.
In 2023, Heineken 0.0 made history when it aired a commercial during the Big Game — the first ad for nonalcoholic beer during the Super Bowl. ... alcohol sales slipped by less than 1%, ...
Heineken 0.0. Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". [14] It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda. [15]
Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options. Booze companies are betting big on nonalcoholic ...
Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
The dividing line: alcohol. ... Swap it out for a Heineken 0.0 or a mocktail, and leave the good stuff for Friday night. Emily Stewart is a senior correspondent at Business Insider, ...
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