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Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .
Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product.. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broa
Fear, uncertainty, and doubt Sometimes abbreviated as FUD, an attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs. Firehose of falsehood
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Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface , fear-based advertising works. [ 16 ]
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