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[4] [5] In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation [6] and was combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Dial would discontinue the Purex Bleach product to focus on laundry detergents. In April 2004, The Dial Corporation was ...
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
In 1964, the company was sold to Purex Corporation for $5 million. [3] The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5]
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1] Always menstrual hygiene products [2] Ariel laundry detergent. Bounty paper towels, sold in the United States and Canada. Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing.
In 1985, Greyhound acquired the household products business of Purex Industries, Inc. in 1985 [15] and combined it with Armour-Dial to form The Dial Corporation. In late 1995, parent company Greyhound (renamed The Dial Corp in 1991) announced its intention to spin off the Dial consumer-products business.
In 1955, Purex acquired Old Dutch Cleanser from Cudahy. [5] The Greyhound Corporation acquired the consumer products business of Purex (which included Old Dutch Cleanser) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [6] In December 2003, Dial was sold to Henkel for $2.9 billion. [7]