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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Psychographic segmentation groups consumers by shared values, beliefs, emotions, personalities, interests and lifestyles. Understanding consumers' unarticulated needs and motivations empowers marketers to develop more compelling messaging. Difficult to target consumers within a population unless individuals participate in a psychographic survey. 1
Peter M. Blau (1918–2002) and Otis Duncan (1921–2004) were the first sociologists to isolate the concept of status attainment. Their initial thesis stated that the lower the level from which a person starts, the greater is the probability that he will be upwardly mobile, simply because many more occupational destinations entail upward mobility for men with low origins than for those with ...
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Psychosociology or psycho-sociology is the study of problems common to psychology and sociology, particularly the way individual behavior is influenced by the groups the person belongs to. [ 1 ] For example, in the study of criminals , psychology studies the personality of the criminal shaped by the criminal's upbringing.
In sociology, social psychology (also known as sociological social psychology) studies the relationship between the individual and society. [1] [2] Although studying many of the same substantive topics as its counterpart in the field of psychology, sociological social psychology places relatively more emphasis on the influence of social structure and culture on individual outcomes, such as ...
Psychographic filtering and collaborative filtering are still within experimental stages and therefore have been not been extensively used. [3] The techniques are most effective when they are used to indicate preference for a single, constant item (i.e. a horror book written by one author) rather than recommending a composition of characteristics (i.e. a newspaper article on war) which varies ...
Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This can be accomplished through polling a group of people, evaluating a subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.