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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Psychographic segmentation groups consumers by shared values, beliefs, emotions, personalities, interests and lifestyles. Understanding consumers' unarticulated needs and motivations empowers marketers to develop more compelling messaging. Difficult to target consumers within a population unless individuals participate in a psychographic survey. 1
Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This can be accomplished through polling a group of people, evaluating a subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.
The demographic and psychological (or "psychographic") profiles of each adoption group were originally specified by agricultural researchers in 1956: [1] innovators – had larger farms, were more educated, more prosperous and more risk-oriented; early adopters – younger, more educated, tended to be community leaders, less prosperous
Quizlet was founded in 2005 by Andrew Sutherland as a studying tool to aid in memorization for his French class, which he claimed to have "aced". [6] [7] [8] ...
Where for Marx the class status was the most important factor, and he correlated life chances with material wealth, Weber introduced such additional factors as social mobility and social equality. [ 6 ] [ 7 ] Other factors include those related to one's socioeconomic status, such as gender , race , and ethnicity .
Social determinism is the theory that social interactions alone determine individual behavior (as opposed to biological or objective factors). [citation needed]A social determinist would only consider social dynamics like customs, cultural expectations, education, and interpersonal interactions as the contributing factors to shape human behavior.
Psychological factors include an individual's motivation, attitudes, personal values, and beliefs. Social identity factors include culture, sub-culture, and reference groups. Other factors that may affect the purchase decision include the environment and the consumer's prior experience with the category or brand.