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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
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In 1986, Samworth Brothers purchased Leicester-based Walker & Son Ltd. Having sold their Walkers crisps business in 1971 to US-based Standard Brands, their pie-making business was now the largest distributor of Melton Mowbray pork pies. This business was added to in 1992 after the purchase of the fire-destroyed Melton Mowbray based pie maker ...
In February 2003, a "Baked Bean" flavour was released as part of Walkers' Comic Relief promotion., [11] however, it was only included within multipacks with their Baked Bean crisps. On 21 April, another limited edition variety - "Vanilla Ice Cream" flavour was sold for 16 weeks [ 12 ] and was released to a mostly negative reaction.