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The channel was launched as Viva Cinema on February 1, 2009, the day Cignal Digital TV also began operation. The channel's programming line-up consisted of previous teleseries produced by Viva Television , Filipino films and Hollywood films, as well as televised interviews related to upcoming domestic and international films.
On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office. [ 3 ] On August 1, 2021, after Viva TV was renamed as Viva Cinema , PBO features films produced and distributed by Viva Films which were released at most 26 years behind the current year, as well as Anong Ganap? .
From free TV, Viva was able to tie up with Star TV and Fox International Channels Philippines to create an all-Filipino international movie channel on May 6, 1996, called Viva Cinema. Viva Cinema aired over 300 movies coming from the Viva library, including the latest releases.
VMX is a Philippine subscription video on demand over-the-top streaming service owned and operated by Viva Communications.It features original Filipino movies and series. Starting as Vivamax in 2021, the service was rebranded as VMX in October 2
All films listed are theatrical releases and/or Filipino-based films unless specified. Films labeled with a ‡ symbol signify a direct-to-video or streaming release exclusively through Vivamax or Viva Prime; A † symbol signifies a premium video on demand release through Vivamax or Viva One; A * symbol signifies third party releases
Star Cinema, Viva Films ₱455 million [20] [21] 2024 Un/Happy for You: ABS-CBN Studios, Star Cinema, Viva Films ₱450 million [22] 2013 Girl, Boy, Bakla, Tomboy: Star Cinema, Viva Films ₱421 million [23] 2017 My Ex and Whys: Star Cinema ₱400 million [24] 2024 And the Breadwinner Is... Star Cinema ₱400 million [25]
Sari-Sari Channel (visually rendered in all capital letters as SARI SARI CHANNEL) is a 24-hour general entertainment channel under a joint venture between Cignal TV and Viva Communications. Named after the Philippine sari-sari store , it offers a smorgasbord of shows from the portfolios of Viva TV and TV5.
On July 16, 2012, Viva Television revived Viva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming except Popstar Diaries, which is the only Viva-produced program from Pinoy Box Office. [3]