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  2. Banner blindness - Wikipedia

    en.wikipedia.org/wiki/Banner_blindness

    The front page of an internet forum with several orange banner messages attempting to catch the user's attention Standard web banner ad sizes circa 2009. Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information.

  3. Refractive error - Wikipedia

    en.wikipedia.org/wiki/Refractive_error

    A distant object is defined as an object located beyond 6 meters (20 feet) from the eye. [citation needed] When an object is located close to the eye, the rays of light from this object no longer approach the eye parallel to each other. Consequently, the eye must increase its refractive power to bring those rays of light together on the retina.

  4. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    A large portion of this revenue was from app install ads, which developers buy on a cost-per-install basis. Another type of advertising is using a tool called buy buttons. Some networks already involve buy buttons or are direct marketers for various products a business wishes to promote on its social media platform.

  6. Humphrey visual field analyser - Wikipedia

    en.wikipedia.org/wiki/Humphrey_Visual_Field_Analyser

    The eye not being tested is patched and the room lights are dimmed prior to commencement of the test. [12] The patient is positioned appropriately and comfortably against the forehead rest and chin rest. Minor adjustments to the head position are made to centre the pupil on the display screen to allow eye monitoring throughout the test.

  7. Yes, You Can Rent Out Your Eye Socket For Money

    testkitchen.huffingtonpost.com/eyedynasty

    n November 1954, 29-year-old Sammy Davis Jr. was driving to Hollywood when a car crash left his eye mangled beyond repair. Doubting his potential as a one-eyed entertainer, the burgeoning performer sought a solution at the same venerable institution where other misfortunate starlets had gone to fill their vacant sockets: Mager & Gougelman, a family-owned business in New York City that has ...

  8. Aphakia - Wikipedia

    en.wikipedia.org/wiki/Aphakia

    Aphakia is the absence of the lens of the eye, due to surgical removal, such as in cataract surgery, a perforating wound or ulcer, or congenital anomaly. It causes a loss of ability to maintain focus (accommodation), high degree of farsightedness (), [1] and a deep anterior chamber.

  9. Coloboma - Wikipedia

    en.wikipedia.org/wiki/Coloboma

    A coloboma (from the Greek κολόβωμα, meaning "defect") [1] is a hole in one of the structures of the eye, such as the iris, retina, choroid, or optic disc.The hole is present from birth and can be caused when a gap called the choroid fissure, which is present during early stages of prenatal development, fails to close up completely before a child is born.