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In the shoe polish market as a whole, some 26% of turnover is accounted for by pastes, 24% by creams, 23% by aerosols, and 13% by liquids. [6] The demand for shoe polish products has either been static or declined from its mid-century heights, one reason is the gradual replacement of formal footwear with a variety of other options. [32]
A boot polisher on a railway platform in Mumbai, India.. Shoeshiner or boot polisher is an occupation in which a person cleans and buffs shoes and then applies a waxy paste to give a shiny appearance and a protective coating.
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Kiwi is a global brand of shoe polish, originally developed in Australia in 1906 by William Ramsay. Kiwi has grown to be the dominant shoe polish in many countries since it was used by both the British and U.S. Armies in World War I. However it announced its exit from the UK market in 2022.
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