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In 1996, Luvs introduced the stretch diaper, a diaper that features the "elastic waistband". In 1998, Barney the Dinosaur made his debut on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure. As part of a deal, Luvs diapers made a cameo in the movie. In 1999, Luvs introduced the Size 6 & a new logo.
By 2000, Goodnites' primary competition consisted of store brand disposable bedwetting diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to Goodnites. Luvs Sleepdrys were discontinued in 2004, and, from 2004 to 2008, store brands were the primary form of direct competition ...
The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
Generic disposable diapers cost less per diaper, at an average price of $0.15 each, and the typical manufacturer's profit was about one cent per diaper. [58] However, the low-cost diapers needed to be changed more frequently, so the total cost savings was limited, as the lower cost per diaper was offset by the need to buy more diapers.
In 2018, Luvs adopted the color-changing wetness indicator. Also in 2018, Opro9 created the "SmartDiaper", a temperature and moisture sensor that attaches to the front of the baby's diaper, using a silicone sleeve with adhesive, similar to a band-aid.
Huggies are diapers designed for premature babies, newborns, and infants, with varieties available for both daytime and nighttime use. Additionally, Huggies is the creator of Pull-Ups and Natural Care Wipes.