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Zeitz became a member of the Board of Directors of Harley-Davidson in 2007 and served as the Chair of Harley-Davidson’s Sustainability Committee since its inception in 2011. Known for “proven turnaround” skills Zeitz assumed the helm of Harley-Davidson first as interim CEO in February 2020 and took over the job permanently in May 2020 ...
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
Harley-Davidson established the Harley Owners Group (HOG) in 1983 to build on the loyalty of Harley-Davidson enthusiasts as a means to promote a lifestyle alongside its products. The HOG also opened new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering more than one million.
Harley-Davidson on Monday responded to the bad publicity it’s received over diversity, equity and inclusion initiatives that had become the target of conservative activists.
Levatich joined Harley-Davidson in 1994 and served as chief operating officer between 2009 and 2015. [4] In May 2015, Levatich became CEO. [2] [3] In February 2020, Levatich resigned as CEO of Harley-Davidson and vacated his seat on the board of directors. [5] He was succeeded by Jochen Zeitz.
This page was last edited on 15 January 2012, at 23:45 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.